September Is When Your Tax Year Gets Decided
Jason Hilliard Jason Hilliard

September Is When Your Tax Year Gets Decided

High earners treat December like tax season. The elections, sales, gifts, and estimated payments that actually change the bill usually get locked earlier. Here's the September framework.

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Private Credit Is Coming for Your 401(k). Read This Before You Say Yes.
Jason Hilliard Jason Hilliard

Private Credit Is Coming for Your 401(k). Read This Before You Say Yes.

A private credit pitch has probably already reached your inbox — and the $13T 401(k) market is next. It isn't a scam, but the product is being redesigned for a new buyer (you) at the exact moment the asset class hits its first real stress test. Here's what to check before you write a check.

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The 18-Month Runway: The Pre-Exit Moves That Decide How Much of Your Sale You Actually Keep
Jason Hilliard Jason Hilliard

The 18-Month Runway: The Pre-Exit Moves That Decide How Much of Your Sale You Actually Keep

Most owners think the biggest decision in a sale is the number on the offer. It isn't. The moves that determine what you actually keep happen in the eighteen months before the wire hits — QSBS clocks, trust funding, tax projections, and a post-liquidity plan. Here's the runway, and why "I'll deal with it when the deal is real" is the most expensive sentence in the room.

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You're Not Diversified — You Just Think You Are
Jason Hilliard Jason Hilliard

You're Not Diversified — You Just Think You Are

An index fund, a target-date fund, some company stock, and a house feels like a diversified life. But market-cap-weighted index funds now ride on ten names, your accounts often hold the same bet twice, and your two biggest assets — your career and your home — never show up on the statement. Here's the one question that reveals what you're really betting on, and a 20-minute way to find your number.

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Taxed Twice: The RSU Mistake That's Probably on Your Last Tax Return
Jason Hilliard Jason Hilliard

Taxed Twice: The RSU Mistake That's Probably on Your Last Tax Return

There's a real chance you overpaid your taxes on your RSUs last year — and your return looks completely correct. The 1099-B your whole return is built on reports a $0 cost basis by design, quietly taxing you twice on the same income. Here's how the trap works, how to fix it on Form 8949, and how to claw back what you overpaid within the three-year window.

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The Estate Plan You Rushed in 2025 — and What to Do With It Now
Jason Hilliard Jason Hilliard

The Estate Plan You Rushed in 2025 — and What to Do With It Now

For three years the advice was "use it or lose it," so you funded the trust and made the gifts before the December 31 deadline. Then the deadline disappeared — the exemption didn't fall to $7 million, it climbed to $15 million and became permanent. Here's what still works, what solved a problem you no longer have, and the six things worth re-checking now.

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The NQDC Election You Can't Take Back: How Executives Decide How Much to Defer
Jason Hilliard Jason Hilliard

The NQDC Election You Can't Take Back: How Executives Decide How Much to Defer

Every fall, your company hands you a deferred compensation election form with a deadline. Most executives respond one of two ways: they defer aggressively because the tax savings look obvious, or they skip it entirely because the rules feel complicated and the money feels locked away. Both are decisions — and both are usually made for the wrong reasons. This piece breaks down what a nonqualified deferred compensation plan actually is, the two failure modes that cost executives the most, and the framework for deciding how much to defer before you sign a form you can't unwind.

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The Executive's Guide to Selling Company Stock Without Regret: Rules Over Feelings
Jason Hilliard Jason Hilliard

The Executive's Guide to Selling Company Stock Without Regret: Rules Over Feelings

Most executives know they should diversify their company stock. They just never pull the trigger. The problem isn't discipline — it's that selling by feeling is the wrong approach entirely. This piece breaks down the concentration risk most executives don't see, why the tax deferral argument has real limits, and the rules-based selling framework — concentration ceilings, 10b5-1 plans, calendar-based selling — that removes emotion from the equation before your next trading window opens.

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The Keep vs. Sell Decision: The Math Your Business Broker Isn't Showing You
Jason Hilliard Jason Hilliard

The Keep vs. Sell Decision: The Math Your Business Broker Isn't Showing You

Most exit planning conversations focus on the offer — the multiple, the structure, the headline number. What rarely gets modeled is the other side of the equation: what your business would be worth if you didn't sell. The Keep vs. Sell framework puts both paths side by side, with the real post-tax, post-fee numbers, so you can make a deliberate decision — not a default one.

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The NQDC Trap: Why Executives Either Over-Defer or Do Nothing — And Both Cost Them
Jason Hilliard Jason Hilliard

The NQDC Trap: Why Executives Either Over-Defer or Do Nothing — And Both Cost Them

Most executives either max out their NQDC deferrals without a plan—or ignore the benefit entirely. Both can backfire. This post breaks down the three levers that matter: election timing, the real tax-deferral math (including future bracket stacking), and the counterparty risk you’re taking with your employer. If you’re using NQDC, this is how to make it intentional, sized, and coordinated with the rest of your comp.

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The “RSU Withholding Isn’t a Plan” Trap (And How Execs Fix It)
Jason Hilliard Jason Hilliard

The “RSU Withholding Isn’t a Plan” Trap (And How Execs Fix It)

RSU withholding is a default payroll setting—not a strategy. For many high earners, the standard “sell-to-cover” withholding rate doesn’t match their real all-in tax rate once you stack salary, bonus, equity income, and state taxes. That gap is why executives get surprise tax bills even in good years. This post breaks down the “withholding isn’t a plan” trap and gives a simple checklist to pressure-test your RSU and tax strategy.

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How Founders and Executives Are Actually Using AI (Without the Hype)
Jason Hilliard Jason Hilliard

How Founders and Executives Are Actually Using AI (Without the Hype)

AI isn’t a strategy. It’s a lever.

Used well, it doesn’t replace your judgment—it removes the low-value friction that steals your time: rewriting the same email, rebuilding the same deck, re-explaining the same decision, and re-reading the same long document.

This post is a practical field guide to how founders and executives are actually using AI to create efficiency—across communication, operations, and decision support—without turning their business into a science project.

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Oil Shocks Don’t Repeat. They Rhyme: A Short History for Today’s Iran Risk
Jason Hilliard Jason Hilliard

Oil Shocks Don’t Repeat. They Rhyme: A Short History for Today’s Iran Risk

Oil shocks don't repeat. They rhyme. Not because the headlines are the same, but because the sequence is familiar: a supply shock hits, narratives harden, policymakers respond, and investors treat a temporary disruption like a permanent new world. This essay walks through 1973 and 1979, then maps four scenario lanes for today's risks—without pretending to forecast which one we're in.

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The 1970s Called: Inflation Wasn’t a ‘One-Time Event’ Then Either
Jason Hilliard Jason Hilliard

The 1970s Called: Inflation Wasn’t a ‘One-Time Event’ Then Either

Inflation has a funny way of messing with people twice. First, it hits your budget. Then it hits your beliefs.

The 1970s are the reminder most investors skip: inflation didn’t show up as one spike that politely went away. It came in waves—surge, response, cooldown, relief… and then another round. That pattern is what breaks good plans, because it tempts smart people to treat a regime shift like a temporary headline.

This post is a calm, practical playbook for an “inflation comes in waves” world—how to protect cash flow, avoid tax-timing surprises, and write decision rules you can follow when the story changes.

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